Ezequiel Rodríguez — AI-Powered Product Designer
I design products where evidence leads and AI amplifies — turning messy problems into measurable outcomes. I work end to end: discovery and UX research, information architecture, user flows, high-fidelity UI, design systems, interactive prototyping and developer handoff. Working worldwide, in English and Spanish.
Selected case studies
Visualine — AI-powered audience intelligence for creators and social teams
Role: Product Designer, end to end · 2025 · MVP with founder and engineering team.
Problem: Creators and social teams receive thousands of comments across YouTube, Instagram, Threads and TikTok, but their tools bury valuable feedback under noise, chase vanity metrics and generate generic replies that feel inauthentic.
Approach: Mapped the MVP journey — comment ingestion, insights, AI replies, moderation — defined the information architecture, wireframed 10+ core screens before visual design, then built the UI on an adapted Untitled UI system with human-in-the-loop AI flows where every reply is reviewed and approved by a person.
Outcome: MVP designed and validated end to end with a clickable prototype, design system and handoff documentation; positioned as a growth-intelligence platform heading into pre-seed fundraising and beta onboarding.
Kendyl — AI hiring that matches talent and mission at scale
Role: Product Designer, UX/UI lead · 2025 · with the CEO, a fullstack developer and a UI designer.
Problem: Hiring reduces people to resumes and keywords, producing bad hires, poor team fit and slow timelines.
Approach: Designed separate onboarding and AI-interview flows for talent and companies as stepper-based components, made the six-dimension Kendyl Score legible to both audiences, and built a design system spanning dashboards and marketing.
Outcome: Tailored dashboards for both sides plus frictionless instant scheduling; microcopy and UX writing became central to making an AI product feel human.
BookingChic — end-to-end booking ecosystem for a luxury day spa
Role: Product Designer with product management duties · 2024–2025 · with three developers and the general manager.
Problem: The spa juggled separate third-party tools for scheduling, promotions, rewards and product sales — fragmented staff workflows and no premium customer experience.
Approach: Translated user stories into a requirements matrix that surfaced edge cases early, prioritised the calendar module as the system foundation, and designed the business platform and customer mobile app in parallel so business rules and customer experience evolved together.
Outcome: The web platform is live in production and the mobile app is built and pending launch, replacing the patchwork of third-party tools with one coherent system.
WrkSense — multi-role candidate management for recruitment agencies
Role: Product Designer · 2024 · with two UX/UI designers, a fullstack developer and the CEO.
Problem: Four user types — recruiters, candidates, companies and agencies — each needed distinct workflows inside one coherent platform while branding was still evolving.
Approach: Researched recruitment platforms to locate friction in candidate tracking and scheduling, mapped role-based flows and dashboards, and iterated the visual system through evolving brand feedback.
Outcome: Delivered the UX/UI for a multi-role platform with role-based access, meeting scheduling and candidate notes, kept consistent by a shared design system.
Capabilities
- Research and strategy: user interviews and shadowing, journey mapping and synthesis, hypothesis prioritisation, usability testing.
- Interaction and craft: end-to-end product design, design systems and tokens, accessibility to WCAG 2.2 AA, motion and prototyping.
- AI-powered workflow: AI-assisted ideation and synthesis, human-in-the-loop AI patterns, Figma, Framer and code prototypes.
Contact
Email ezecrodriguez22@gmail.com. Open to select collaborations.